Google is constantly tinkering with its algorithm, meaning the SEO strategies that work for you today might not work tomorrow.
What does that mean for the future of SEO?
For starters, through utilizing more sophisticated language processing, Google is able to rank more highly sites that properly respond to the query being searched. This means more informative, complex, keyword-dense content that utilizes natural organic language will be more favorable.
You’ve heard it before, but it’s still true: content is king. The more (quality & quantity) content you produce on your website, the more resources are available for potential buyers researching. This means photos, videos, blogs, are all integral to your success. Just make sure you don’t forget the alt-text!
Proper formatting matters too; your headlines and links should be equally informative and beneficial to folks searching for your product or service. The more professionally developed your website, the more likely it will rank highly on search engines.
Google implements updates over 500 times a year. To keep up with SEO trends, you need digital marketing experts that can stay on top of the ever-changing digital marketing landscape. Give us a call or send us a message today to learn how we can help your SEO strategy!