Most of the time, (90% or more) of the people who visit your site end up leaving without buying anything. If your site offers an eCommerce shopping experience, this means they may browse your products or even add something to their cart and then leave without checking out.
For service-oriented businesses, this may mean the visitor doesn’t schedule an appointment or reach out with a question. The visitor IS interested in your business, but may not be ready to commit.
Maybe they are shopping around. Maybe they got distracted.
Either way, there’s interest in your business, but it is not yet a lead.
How do you turn it into a lead?
This is where Retargeting (sometimes called ReMarketing) comes in.
Retargeting captures information known as “cookies” from your site’s visitors. It then uses that information to deliver your ads to those visitors, even after they’ve left your site.
So those people seeing your ads?
They’ve already heard of you!
Benefits of Retargeting
Retargeting is great for building brand awareness and ensuring that your web traffic remembers your site, your products, or your service.
Because the ads are being shown to people we already know are interested in YOU, retargeting can be very effective, regardless of whether you’re promoting a best-seller or introducing a new product.
This allows you a second (and third, and fourth, and…) chance to engage and pull in those most likely to spend money on your business.
Types of Retargeting
Search re-targeting – targeting people who are actively looking for your product or services.
Keyword contextual re-targeting – targeting people who are reading content related to your product/service.
Category re-targeting – targeting pages where your prospects are more likely to be.
Geofencing: Targeting those physically in a location (events, competitor location)
Check out this video for additional info!