Is it time to cut the cord?
More customers than ever are switching to on-demand entertainment services and casting their cable subscriptions aside.
What does this mean for advertising?
It means it’s time to take advantage of over-the-top, or OTT, advertising.
Why OTT advertising?
OTT advertising allows you to retarget through web and mobile traffic to complete the cross-channel marketing loop. Rather than advertise on commercials, you can target your specific audience through channels specifically catered to their interests.
With the help of website retargeting, IP targeting, and device thumbprints, marketers can retarget a consumer that has seen their ad on streaming TV on their computer or mobile phone.
Unlike traditional TV advertising, OTT allows you to track the success of your marketing efforts. That means the ability to connect an ad view with a website visit, download, or sale can help marketers see what’s working and get an accurate read on their ROI!
How does OTT work?
From online browsing information to purchase history, online data allows you to identify and reach specific audience segments with highly personalized messaging.
OTT advertising allows you to retarget through web and mobile traffic to complete the cross-channel marketing loop. With the help of website retargeting, IP targeting, and device thumbprints, marketers can retarget a consumer that has seen their ad on streaming TV on their computer or mobile phone.
Precise attribution tracking. Unlike traditional TV advertising, OTT allows you to track the success of your marketing efforts. The ability to connect an ad view with a website visit, download, or sale can help marketers see what’s working and get an accurate read on their ROI.
Looking to take your business to the next level?
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