How Important is Consumer Data?

If you’ve been watching the news lately, you’ve probably seen the social media sites under fire for their alleged mishandling of consumer data.

Want to know a secret? They’re not the only ones doing it!

consumer data and social media apps on a mobile device

Data is far and away the most valuable commodity on the market today. Nothing drives a business like access to accurate, up-to-the-minute consumer data.

It’s what separates a successful business from one that fizzles and why your data fetches a hefty price. 

Every time you make an online purchase or surf Facebook, your data is collected, processed, and sold.

In fact, simply by interacting with certain websites, you’re agreeing to let them take your data and do with it what they please. The only way to opt-out, unfortunately, is to not interact with the website at all.

Who benefits?

From a customer standpoint, you sign away your rights when you create your page and start posting.

From a business standpoint, if you don’t get to keep your customer data, why collect it in the first place?

In any case, your data is being used to design a marketing strategy unique to your web history. The more you let them know what you’re doing, the more fine-tuned the campaign toward garnering your interest.

We believe it’s your right as a business to keep your data for your own use and benefit. Don’t let them sell your data. It’s your property!

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