Want to Boost Your Social Media Engagement?
It’s simple: to increase your customer base, you need more customer engagement. In reality, however, it’s more complex. First, you need to identify your target market. Are you using the right tools to make meaningful connections? More importantly, who are you selling to? Depending on your target audience, you’ll need to taper your strategy accordingly. […]
What Exactly is Reputation Management?
Yelp, Facebook, Google, and the rest of the internet provide ample opportunity for folks to give feedback on the businesses they deal with. While businesses are happy to receive 5-star reviews, the negative feedback can be more deafening. Delayed orders, poor customer service, and payment issues can incense customers and result in negative feedback. As […]
Thinking of Posting Someone Else’s Content?
Think Again! Taking someone else’s content to pass off as your own isn’t only breaking copyright law, it’s bad for business. Aside from committing plagiarism, you’re being misleading. Here are three reasons to always post original content Bait and switch: The last thing you want is for your customers to buy a product that looks…different […]
Are You Doing Social Media Correctly?
Anyone can sign up for a page on one of the social media sites, but if you don’t have a careful strategy, your posts might have the outreach you’re looking for. Like anything else, a successful social media presence takes time, effort, and a calculated approach. Here’s what you can do today to improve your […]
Why Social Media Marketing Matters
A powerful tool of communication, social media marketing allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive […]
Hashtag Support Local: How Social Media Can Help You Find and Support Local Businesses During COVID-19.
Let’s face it: without social media, our lives on lockdown would be a heck of a lot duller. We may all be quarantined, but thanks to social media, we have the ability to communicate with one another, send memes, and keep tabs on each other’s exciting activities (just kidding). Thanks to Facebook, Instagram, Snapchat, and […]
