Is Digital Marketing More Art or Science?
Digital Marketing: Art or Science? Marketing has changed dramatically over the years. Whereas in the past people bought from those they knew and trusted, today’s market saturation means more competition for business. Since folks don’t always have the convenience of buying from those they implicitly trust, marketing is a must. When it comes to […]
Are You Making These Digital Marketing Mistakes?
When it comes to digital marketing, it’s easy to make mistakes. So much goes into managing an effective strategy that it can be easy to miss something. Without further ado, we’ll take a look at some common digital marketing mistakes and how to fix them. 1.) Vague or Generalized Digital Marketing Strategy If […]
The Future of SEO
Google is constantly tinkering with its algorithm, meaning the SEO strategies that work for you today might not work tomorrow. What does that mean for the future of SEO? For starters, through utilizing more sophisticated language processing, Google is able to rank more highly sites that properly respond to the query being searched. This means […]
Is PPC Worth It?
Google is the undisputed champion of search engines, so it’s unsurprising that Google Ads plays a pivotal role in online marketing. In fact, if you’re on the internet, there’s a very good chance you’ll come across one! Google ads work by advertising your business on search engines and other sites across the internet, primarily geared […]
Don’t Miss Out on Valuable Leads-Try Retargeting!
Most of the time, (90% or more) of the people who visit your site end up leaving without buying anything. If your site offers an eCommerce shopping experience, this means they may browse your products or even add something to their cart and then leave without checking out. For service-oriented businesses, this may mean the […]
How Important is Your Brand Reputation?
It might sound like a buzzword, but your brand is what makes your company unique: it’s your culture, history, and what folks think of you. As such, it’s easy to see why branding is so much more than a buzzword and an integral piece of marketing strategy. Think about grocery shopping. You probably don’t randomly […]
It’s Time to Cut the Cord
Is it time to cut the cord? More customers than ever are switching to on-demand entertainment services and casting their cable subscriptions aside. What does this mean for advertising? It means it’s time to take advantage of over-the-top, or OTT, advertising. Why OTT advertising? OTT advertising allows you to retarget through web and mobile traffic […]
Does Web Design Have an Effect on SEO?
You contribute brilliant content to your site daily, but you’re not getting the SEO results you wanted. What’s the problem? It could be your web design. Content presented on a well-optimized site will perform better than identical content on a poorly optimized one. That’s because search engines utilize bots to perform their searches. These bots […]
Is Email Marketing Still Worth It?
Only email marketing gives you the power to reach your customers directly any place, any time. However, with hundreds of billions of emails sent and received every day, how do you make yours stand out? Every email your business sends should reflect your brand. The more developed your brand identity, the better your brand loyalty […]
How Important is Consumer Data?
If you’ve been watching the news lately, you’ve probably seen the social media sites under fire for their alleged mishandling of consumer data. Want to know a secret? They’re not the only ones doing it! Data is far and away the most valuable commodity on the market today. Nothing drives a business like access to […]
Is it Time to Rethink Your Marketing Strategy?
Is your marketing strategy working? When your window signs, radio ads, and other forms of traditional marketing go unseen and unheard, your marketing dollars get wasted. At a time like this, you really can’t afford to be wasteful. After all, your marketing strategy is crucial to your digital presence. What do you do? Utilize social […]
Understanding of the online market is the only way to bring efficiency in the marketing approach
The online presence has become a necessity more than a trend. However, staying present in the digital world is not enough. It is extremely important that you have a strategic approach towards online marketing. And the understanding of the online market is the only way to bring efficiency in the marketing approach. With J&E Media […]
Do you know how your business is doing online?
Online Presence Analysis lets us look into how your business is doing online. We will look at your website design, functionality, and content. We will also look into your ideal keywords and locations in respect to your competitors in relation to your competition. We will analyze your web presence in great detail so that you […]
Facebook Ads
At J&E, we live, eat and breathe Facebook ads. We provide Facebook ad services to dozens of businesses, managing hundreds of campaigns and several millions of dollars in spending every month. This, along with our close relationship with Facebook, gives us direct insight into what works and where the opportunities are. Whether you’re looking to […]
