Is Digital Marketing More Art or Science?
Digital Marketing: Art or Science? Marketing has changed dramatically over the years. Whereas in the past people bought from those they knew and trusted, today’s market saturation means more competition for business. Since folks don’t always have the convenience of buying from those they implicitly trust, marketing is a must. When it comes to […]
Online Shopping is Here to Stay
Consumer e-commerce spending was up a staggering 44% year-over-year in 2020, the biggest one-year jump in over 20 years. Online shopping is at an all-time high. Obviously, the pandemic and stay-at-home orders were a big part of that. But look a bit deeper and you’ll find something more important. Through all other sales channels, numbers […]
5 Reasons Why Your Brand is More Important than Your Product
Your brand is everything. Unless your business is overwhelmingly niche, chances are you’ve got a bit of competition. What separates your business from your competitors? The answer, of course, is your brand. But what is your brand? It’s more than a logo or a catchy phrase. It’s more than a color scheme, an advertising gimmick, […]
Are You Making These Digital Marketing Mistakes?
When it comes to digital marketing, it’s easy to make mistakes. So much goes into managing an effective strategy that it can be easy to miss something. Without further ado, we’ll take a look at some common digital marketing mistakes and how to fix them. 1.) Vague or Generalized Digital Marketing Strategy If […]
Want to Boost Your Social Media Engagement?
It’s simple: to increase your customer base, you need more customer engagement. In reality, however, it’s more complex. First, you need to identify your target market. Are you using the right tools to make meaningful connections? More importantly, who are you selling to? Depending on your target audience, you’ll need to taper your strategy accordingly. […]
The Future of SEO
Google is constantly tinkering with its algorithm, meaning the SEO strategies that work for you today might not work tomorrow. What does that mean for the future of SEO? For starters, through utilizing more sophisticated language processing, Google is able to rank more highly sites that properly respond to the query being searched. This means […]
What Exactly is Reputation Management?
Yelp, Facebook, Google, and the rest of the internet provide ample opportunity for folks to give feedback on the businesses they deal with. While businesses are happy to receive 5-star reviews, the negative feedback can be more deafening. Delayed orders, poor customer service, and payment issues can incense customers and result in negative feedback. As […]
Is PPC Worth It?
Google is the undisputed champion of search engines, so it’s unsurprising that Google Ads plays a pivotal role in online marketing. In fact, if you’re on the internet, there’s a very good chance you’ll come across one! Google ads work by advertising your business on search engines and other sites across the internet, primarily geared […]
Don’t Miss Out on Valuable Leads-Try Retargeting!
Most of the time, (90% or more) of the people who visit your site end up leaving without buying anything. If your site offers an eCommerce shopping experience, this means they may browse your products or even add something to their cart and then leave without checking out. For service-oriented businesses, this may mean the […]
How Important is Your Brand Reputation?
It might sound like a buzzword, but your brand is what makes your company unique: it’s your culture, history, and what folks think of you. As such, it’s easy to see why branding is so much more than a buzzword and an integral piece of marketing strategy. Think about grocery shopping. You probably don’t randomly […]
It’s Time to Cut the Cord
Is it time to cut the cord? More customers than ever are switching to on-demand entertainment services and casting their cable subscriptions aside. What does this mean for advertising? It means it’s time to take advantage of over-the-top, or OTT, advertising. Why OTT advertising? OTT advertising allows you to retarget through web and mobile traffic […]
Does Web Design Have an Effect on SEO?
You contribute brilliant content to your site daily, but you’re not getting the SEO results you wanted. What’s the problem? It could be your web design. Content presented on a well-optimized site will perform better than identical content on a poorly optimized one. That’s because search engines utilize bots to perform their searches. These bots […]
Don’t Be Obsessed With Data!
Are your digital marketing numbers below the Mendoza line? Are you overwhelmed with data to the point where the numbers just don’t make sense anymore? As with every other part of life, there’s such a thing as doing too much. Being data-obsessed won’t get you as far as being data-driven. So what’s the difference? First […]
Is Email Marketing Still Worth It?
Only email marketing gives you the power to reach your customers directly any place, any time. However, with hundreds of billions of emails sent and received every day, how do you make yours stand out? Every email your business sends should reflect your brand. The more developed your brand identity, the better your brand loyalty […]
How Important is Consumer Data?
If you’ve been watching the news lately, you’ve probably seen the social media sites under fire for their alleged mishandling of consumer data. Want to know a secret? They’re not the only ones doing it! Data is far and away the most valuable commodity on the market today. Nothing drives a business like access to […]
Is it Time to Rethink Your Marketing Strategy?
Is your marketing strategy working? When your window signs, radio ads, and other forms of traditional marketing go unseen and unheard, your marketing dollars get wasted. At a time like this, you really can’t afford to be wasteful. After all, your marketing strategy is crucial to your digital presence. What do you do? Utilize social […]
Thinking of Posting Someone Else’s Content?
Think Again! Taking someone else’s content to pass off as your own isn’t only breaking copyright law, it’s bad for business. Aside from committing plagiarism, you’re being misleading. Here are three reasons to always post original content Bait and switch: The last thing you want is for your customers to buy a product that looks…different […]
Are You Doing Social Media Correctly?
Anyone can sign up for a page on one of the social media sites, but if you don’t have a careful strategy, your posts might have the outreach you’re looking for. Like anything else, a successful social media presence takes time, effort, and a calculated approach. Here’s what you can do today to improve your […]
Why Social Media Marketing Matters
A powerful tool of communication, social media marketing allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive […]
Is Your Website Optimized For the Future?
Mobile website traffic accounts for over half of all web traffic worldwide. Think about that for a second. That means when your customers access the internet, more times than not, they’re on a mobile device. If your website isn’t up to par, you’re losing customers. You only get one chance to make a good first […]
